New Age Advertising: The Food Truck Phenomenon

A new culinary movement has been sweeping the nation in the past decade: food trucks. Thousands of food trucks, in cities big and small, are serving up everything from authentic Mexican cuisine to artisan hot dogs. But besides their unique food offerings, how do these “restaurants on wheels” set themselves apart from the competition? External marketing.


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Avery Dennison digital media is used for architectural, fleet and vehicle graphics.



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Food Truck Case Study

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Food Truck Case Study